We started this company with your well-being in mind, so creating a better paint is our priority.
Zero VOC paint
Our water-based interior paints and colorants are zero VOC which means they’re formulated without the toxic carbon-based solvents found in other paints. VOCs are emitted as gasses and can pollute the environment and the air inside your home, posing health risks. According to the EPA, the air inside can be up to ten times more polluted than the air outdoors, so we made it our priority to create products that support healthier indoor air, while still delivering outstanding performance.
GREENGUARD Gold Certified
This top tier certification offers assurance that our paint meets the world’s most stringent chemical emissions standards, ensuring fewer pollutants and healthier indoor air quality. GREENGUARD Gold requires paint formulas to undergo rigorous annual testing for more than 360 VOCs and hazardous chemicals—so you can feel confident bringing our paint into your home.
The best choice for your home
When it comes to our products, we go above and beyond industry regulations. We’re proud that our paint is formulated without any toxic air contaminants (TACs), hazardous air pollutants (HAPs), or any EPA chemicals of concern. You spend a lot of time in the comfort of your home, so we're focused on creating products that help you paint with peace of mind.
Our focus on sustainability
- Our energy-efficient factory reduces waste at every stage in the manufacturing process, and treats and recycles water for reuse.
- Our paint containers, trays and liners are made from recycled materials.
- Shipping and packing materials are made from 100% recycled paperboard with 90% post-consumer content.
- Paint is compliant with LEED regulations for green building as set forth by the US Green Building Council.